Thorough, professional & relevant market research is critical to the success of your businesses. “Survival of the fittest”, everybody knows this wonderful quote given by Darwin which is applicable in all walks of life including business too. Gone are the days when consumer had to buy only those products that are available in the market.

As the number of companies increased competition increased and all the companies tried to impress the consumer by offering unique product at affordable price. Now the million dollar question is that how to impress the King of the market (consumer)? So they come out with a separate and specialized branch of marketing viz. Arcfin Consultancy, which is responsible for doing all the research activities related to product usage, market share of the company, market share of its product, if there is fall in market share this department perform the research work to know the reason, they do research work to know the taste and preference of the consumers and work with R&D department to design a unique product.

As we know that FMCG companies generally change their advertisement and packaging of the product very frequently, soft drink major Coca-Cola and Pepsi changes their advertisement after every six months. Why? Because they continuously work with their consumer and choose a slogan which suits to their life style.